Google first introduced smartphones of its own design nearly seven years ago, and hardly anyone has bought one. On Tuesday, it unveiled a revamped lineup, branded with Google's Pixel name.
The company's Android software already runs the vast majority of smartphones sold in the world, but Google wants to hedge its bets by having control over every feature and function in a selection of Android phones.
Google's aims only can pan out if it sells a large number of Pixel phones -- which it won't. And its strategic goal isn't a good enough reason for Google-branded smartphones to exist at all.
So why do it?
Google launched the pixel on Tuesday | Source: Google
